The 2023 Beijing Contemporary Art Fair will be grandly opened from April 28th to May 1st in Hall 11 of the Beijing National Agricultural Exhibition Center. With the theme of “Reunion”, this Beijing Contemporary Art Fair has brought together 154 participating institutions. It is not only the largest one so far, but also the most comprehensive and colorful presentation of art types and industry ecology.

Bao Dong, the artistic director of Beijing Contemporary Art Fair, said in his speech at the scene: Beijing Contemporary Art Fair has always adhered to the core concepts of curation, locality, and publicity, based in Beijing, and reflecting the pioneering spirit of contemporary China. From digital art to contemporary ink painting, from classic forms to trendy symbols, from senior galleries to emerging institutions, from the site of the art fair to concurrent events throughout the city, this year’s art fair presents the colorful features and flourishing trends of contemporary art in an all-round way. ecology. In the gallery unit “Value” and “Future”, 97 participating galleries covered 33 cities around the world, including 48 galleries that participated in Beijing Contemporary Art Fair for the first time. Established galleries with decades of development history and emerging galleries established in recent years gathered together, presenting a diverse lineup of artists and distinctive aesthetic trends of old and new galleries.

In this exhibition, the Booth F11 area will be displayed in the form of digital art, all using Hashii encrypted digital print products, which are the first in China. With the increasing trend of digital art development, the impact of digital transformation on the art market cannot be ignored. In the traditional art trading market, there are many problems in the transfer of property rights of works of art, such as the certification of property rights and the proof of ownership. Encrypted digital prints, as a way of digital assetization, can provide a more efficient and credible art transaction method, while meeting the digital transformation needs of the art market.

Hashii encrypted digital prints are digital works of art, which use blockchain technology to realize functions such as copyright protection, anti-counterfeiting and traceability, while retaining the artistry and collection value of traditional prints. Compared with traditional prints, encrypted digital prints have digital characteristics and a more convenient transaction process, and have become an emerging art market under the wave of digital transformation. In the encrypted digital prints exhibited at Beijing Contemporary Art Fair, the cooperative artists expressed their unique understanding of art in a digital way, and created works with unique artistic charm through digital technology. Hashii encrypted digital prints are not only a product of digital transformation, but also a form of artistic expression.

With the rise of young collectors, digital transformation and digital assetization have become emerging trends in the current art market. Encrypted digital prints are just in line with the consumption habits of young collectors, and can attract young collectors’ attention to the art market.

Kutianxia shoulders the responsibility of promoting the transformation of artworks, expresses the unique understanding of artists through digital means, brings new development opportunities and possibilities to the art market, and also brings higher transparency and reliability. Kutianxia (Chongqing) Digital Technology Co., Ltd. is jointly funded and established by Coocaa Technology, a subsidiary of Skyworth Group, and Xingkuang Technology, a subsidiary of Tianxiaxiu. It focuses on the development and application of Web3.0 Metaverse virtual digital content presentation and related technologies.